PJ FRIEDRICH
Cultural strategist and project director, I develop programmes and partnerships at the intersection of art, institutions and environmental dialogue, working across France and internationally.
Currently Director of Operations, Art of Change 21.
Projects
At Art of Change 21, I lead the organisation’s operations and contribute to its strategic development, working across partnerships, fundraising and international programmes that bring artists and environmental actors into dialogue. I work with cultural institutions, foundations and corporate partners, as well as on Art of Change 21’s international initiatives around the COP climate conferences.
At Fondation Cartier pour l’art contemporain, I coordinated large-scale exhibition projects involving over 600 works, managed cross-departmental teams and international partnerships, oversaw production budgets, and supervised external contributors to deliver high-quality cultural projects in Europe and the United States.
At MUSEVA for Beaux Arts & Cie, I directed the production and overall organization of the trade show in Carrousel du Louvre, Palais Brongniart and Palais Chaillot, leading its strategic repositioning with a new format, identity, and website. I managed partnerships with over 100 cultural institutions worldwide, curated a 40+ conference program with high-level speakers, oversaw communications, and tracked budgets to ensure the event’s international visibility and impact.
At SITEM for Beaux Arts & Cie, I managed programming and international development, coordinating partnerships with leading museums and cultural institutions worldwide. I curated a 30+ conference program focused on innovation in museums and cultural industries.
At Fondation Le Corbusier, I focused on audience development, evaluating visitor profiles and engagement at Maison La Roche and the Appartement-Atelier de Le Corbusier and drafting a protocol for future mediation programs and public outreach.
Editorial
Exploring future driven realities in Art & Science
NEOFERN
neofern is an independent visual research platform where art, science, and design intersect to explore new horizons for a future shaped by the co-evolution of nature and technology.
From ecological design to biomimetics, from adaptive architecture to speculative aesthetics, neofern highlights ideas and works that explore sustainable life through creativity and innovation.
Services
CULTURAL ADVISORY
I advice cultural organisations, artists and creative projects on positioning, partnerships and public-facing strategy, drawing on experience across museums, foundations, exhibitions and international cultural initiatives.
For INSTITUTIONS
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I develop and manage international partnerships for cultural organisations, connecting museums, institutions and cultural organisations across borders. Through strategic collaboration, programming and coordination, I help organisations strengthen their international presence, expand their networks and build meaningful cross-border relationships.
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I curate conferences and public programs with a focus on clarity, coherence, and relevance. This includes shaping themes, structuring conversations, and selecting speakers so that programs feel intellectually grounded and meaningful rather than fragmented.
Drawing on experience developing and curating international conference programs with leading museums, cultural institutions, and public stakeholders, I work at an early stage to ensure that content, context, and format are aligned with the project’s objectives and audience.
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Project and Partnerships Manager with over eight years of experience delivering international cultural and creative projects in French, German, and English. I specialize in aligning artistic vision with strategic goals, managing complex exhibitions, events, and partnerships, and coordinating cross-functional teams. Experienced in overseeing large-scale budgets, I build and maintain relationships with world-renowned cultural institutions and luxury groups to ensure projects are delivered with impact and excellence.
For ARTISTS
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Strong work doesn’t always speak for itself. Sometimes, what’s missing is clear framing - how the work is presented, contextualized, and communicated.
I work with artists on how their practice is communicated and positioned within professional contexts. This includes clarifying language, structure, and emphasis across websites, portfolios, and applications - so the work is read as it’s intended, without unnecessary noise or over-explanation.
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I offer individual online advisory sessions for artists seeking to strengthen how their work is positioned within institutional, curatorial, and professional contexts. Together, we look at how your practice is currently framed, what may be holding it back, and how to align your materials with where you want to go next.
In these 1-to-1 sessions, we take time to unpack your work, refine how it is presented, and reconnect it to your intentions.
This is a focused, supportive conversation - part reflection, part strategy - designed to help you move forward with greater confidence and coherence.
Sessions may focus on portfolio review, application texts, artist statements, or overall communication strategy, always in relation to your current objectives and upcoming opportunities.
Each session is tailored to your needs and may address one specific issue or a broader review of your practice, helping you leave with clearer language and concrete next steps.
About
From museums and international institutions to emerging artistic initiatives, I design projects that connect creative vision with strategic execution.
Over the years, I have supported artists, institutions, and cultural projects in shaping how their work is presented, understood, and positioned - whether through exhibitions, conferences, public programs, or strategic partnerships. My work bridges creative vision and practical execution, from portfolio reviews and program curation to international collaborations and audience development. Fluent in German, French, and English, I navigate diverse cultural and professional contexts to foster dialogue, visibility, and meaningful impact across borders.
